Imagine that you are a merchant writing back to a salesman who has been trying to persuade you to buy a new machine. Explain in your letter what you have heard and why you do not wish to invest in the new technology.

Q.:- Imagine that you are a merchant writing back to a salesman who has been trying to persuade you to buy a new machine. Explain in your letter what you have heard and why you do not wish to invest in the new technology.

 

Answer:-

 A sample letter is given below 

                                                                                                                                                             London
                                                                                                                                                   23 October, 1790
Dear XYZ,
This refers to your quotation regarding the new Weaving Machine which you want to sell to us. I am afraid I will not be interested to purchase it for the following reasons
1. The price of the machine is too high for the output that you claim it gives. I do not have such a large amount of money to invest in it.
2. I already have labourers doing the work by hand. There is no shortage of labour in the market and they are efficient.
3. Since the requirement is seasonal and I can lay off the workmen when work is not there, I save money at that time. The machine will always remain with me and I will always be paying interest on the loan to be taken for purchasing it, whether I am using the machine or not.
4. The machine can produce only standardized cloth, whereas different customers demand different designs. This, I can supply easily if the cloth is handmade.
5. Further, I have heard that in case the machine breaks down, it is very costly and time consuming to repair it, thus creating more problems in supply and finance for me.
For the above reasons, I regret I will not be in a position to purchase the machine offered by you.
                                                                                                                                                              Sincerely yours,
                                                                                                                                                                      (ABC)