Q.4:- Imagine life without your local market. What difficulties would a consumer face if there is no retail shop?
Life without a local market would be very difficult because of the following points
(i) Non-Availability of Products Without a local market, regular availability of goods to the consumers would be hampered. There would not be a mechanism through which products could reach consumers from the manufacturers as and when required.
(ii) Information about New Products Information about new products reaches the consumers through the local markets. The new products even after being advertised would not be available to consumers easily if there were no local markets.
(iii) Inconvenience Local markets provide consumers the convenience’ of place and time in buying products. This would ho lo:;t in the absence of local markets and consumers will have to go long distances for buying products directly from the manufactures warehouse.
(iv) Lack of Variety of Products Local markets provide consumers with a wide variety of products for choice based selection. This would not be available at one place in the absence of local markets.
(v) Lack of After Sales Services The retailers in the local market provide after sales service to the consumers for goods purchased from the retail shops. This service would become difficult in case there are no local markets.